We’re back in Premier League action today and for the first time on the site we’ll be trialling live streaming of our pre match build up.
City Square was launched last season with a café, bars, covered staging area, and big screens galore. It has given fans, including my Dad and me, somewhere to go close to the stadium prior to the match. I’m setting off shortly to start the pre-match ritual – pint in Summerbee’s bar, watch the big screen build up, argue about the team line up, Manc burger and then to the seats.
From 3 hours prior to the match the big screens show everything from highlights, interviews, features etc as you’d expect. Then there’s good stuff – live footage of City Square, teams arriving, giving away prizes and hospitality upgrades to fans and interviews with players past and present, celebs, team announcements as they’re read out from the tunnel – it’s impressive if I say so my self.
So we want to show the rest of the fans who can’t make it to the ground, local and international, what great content is available before a match. The site already has a Match Day Centre, which regularly receives double the stadium capacity in traffic, and post-match interviews and report but we want to give that sense of anticipation and excitement that builds prior the whistle blowing.
If you want to take a look between 1pm-3pm 19th Nov, City v Newcastle, here you go: http://live.mcfc.co.uk
We’ve also been keeping an eye on the impact our changes in October have made to the site. This is always tricky given the other factors which can affect our traffic. News stories, matches, international weeks, transfers all affect the traffic but we have seen some nice increases in dwell time and video usage – especially interesting given the international break when we normally see a bit of a drop off.
The video player on the site is now served in HTML5 to iOS devices allowing iPad and iPhone users to view video in the site. It also delivers the related videos in the player, similar to YouTube. As such we’ve seen an increase in people watching videos that normally would have dropped off the radar – Micah’s fridge for example saw a small surge in traffic when normally it would have long since tailed off.
More changes are to come in this area which we’ll update you with over the next few weeks.
Last week I headed down to that there London for the ‘Lovie Awards’ winners’ party – which boasts a concept I think more awards should adopt in so much as everyone present was a winner. It was great to turn someone and say “so what did you win?”. The YouTube speeches will be available shortly, thankfully filmed at the start of the night so we’ll post a picture of our new haul of awards as soon as they arrive through the post!
Finally congratulations to Richard Ayers who received a DADI award for Individual of the Year, and for adding Joe Hart’s signature “Deeecent” to the acceptance speech, as requested by fans on twitter. Well done!
Hope you enjoy the live streaming – any feedback to mcfcgeeks @ mcfc.co.uk.